Lion & Lion raises funds for frontliners in Malaysia this Chinese New Year with Give Back e-Commerce Store
Lion & Lion Digital Group launches its Chinese New Year Give-Back Store ‘GongXiRezeki’ shop on Carousell to raise funds for frontliners this Chinese New Year. All proceeds collected will go to Sumbangan Perubatan KKM.
Employees of the agency have come together to donate their pre-loved goods in this e-Commerce Store, for a good cause. The campaign will be running live till the end of February and all profits garnered will be donated to meet the needs of frontliners, as a thankful gesture for their ongoing support throughout COVID-19.
Chinese New Year is a time for family reunions and sharing of joy. The initiative is launched with the intention of extending the joy to our frontlines who continue to relentlessly battle the virus and selflessly work towards our care and protection. Keeping creativity at the heart of everything, Lion & Lion has rolled out this digital campaign to make an impactful difference in the community. With this initiative, the organization also gives everyone an opportunity to come together and contribute towards something good.
Cheelip Ong, Regional Chief Creative Officer, said: “As an agency, we are focused on delivering impact and doing the right thing, with creativity as our core. It is an honour to be able to work on this CSR Initiative with my teammates to use a fresh solution in the form of an e-Commerce Give Back store to raise funds for our frontliners.”
Adding to this, Ben Chew, Managing Director of Lion & Lion Malaysia says: “To all the extraordinary people who have given so much and so selflessly, we hope you will accept the Lion’s Share as our tribute and gratitude for having kept Malaysia safe, up and going thus far.”