Matterkind expands global reach with hire of Matt Ware to head APAC

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Matterkind expands global reach with hire of Matt Ware to head APAC

Activation intelligence company, Matterkind, announces the new leadership hire of Matt Ware who will lead the Asia-Pacific operations and step into the newly created role as the head of Matterkind APAC.


The hire supports the companies continued global growth strategy and increase addressable activation opportunities internationally.

Ware will help Matterkind continue to be a growth engine for Interpublic Group (IPG) in the APAC region through IPG Open Architecture opportunities. IPG’s Open Architecture business model ensures that no matter which agency serves as the lead on an account, clients can tap into capabilities across all of IPG’s network to “field the best team” to service that account.

“With more addressable activation opportunities across the globe, we knew the time was right for us to find key leaders to take our people-first ethical solutions into these international markets,”said Erica Schmidt, Global CEO at Matterkind. “Matt brings strong leadership skills, passion for collaborative work and ambition for growth to his new role, attributes that will be critical to Matterkind’s global growth success.”

Ware previously was the Managing Director for Xaxis in Japan and also served in leadership roles as MediaCom’s Head of Programmatic APAC and MediaMath’s Commercial Director, APAC.