Mother Shanghai releases its first Supercell campaign for Brawl Stars encouraging family battles over the New Year
Mother Shanghai launches its first campaign for mobile gaming powerhouse, Supercell. The campaign aims to showcase Supercell’s Brawl Stars as a family team battle for all ages to play when returning home this Lunar New Year.
The campaign centres on a series of cinematic narrative films, telling the story of a boy on a mission to uncover a mysterious player’s identity, the most formidable Brawler with an eclectic playing style. With a suspect list piling up, the protagonist is no closer to finding the elusive player, as he realises anybody could be the brawler he’s searching for.
To bring this story to life, Mother Shanghai partnered with acclaimed Chinese director and screenwriter Diao Yinan. Well-known for his storytelling and ability to create suspense, Yinan worked with his original crew from Black Coal, Thin Ice (Winner of the Golden Bear for Best Film at the 64th Berlin International Film Festival) and The Wild Goose Lake (2019 Palme d’Or selection at Cannes Film Festival).
The result is a thriller complete with suspense and dread to tease the action. It combines anticipation, multiple character features, a trademark of Yinan’s style, keeping viewers at the edge of their seats whilst communicating that anyone can be in on the battle. All the while, the film leaves viewers wondering who the mysterious player’s identity might be. There is no clear-cut answer, and that’s precisely the point, Supercell’s Brawl Stars is a team battle mobile game that anyone at any level can participate in, and, most importantly, enjoy.
Winson & Wanshi, Partners at Mother Shanghai, said: “Now’s the time of year we’re bombarded with traditional Lunar New Year commercials filled with red, lucky symbols, plot lines involving family reunions… We knew we wanted to write a story that had nothing to do with any of that.”
The campaign will run from mid-February and over Spring Festival on cinema and social media.
Agency: Mother Shanghai
Screenwriter: Mother Shanghai
Director: Diao Yinan
Assistant Director: Zhong Beier
Director of Photography: Dong Jinsong
Set Designer: Liu Qiang
Music Composer: B6
SFX: Li Danfeng
Production Company: Keypoint Production
Visual Effects: Pixomondo
What a vanilla concept and cliched execution. Mother can do better.