Mark Tutssel, former Executive Chairman and Global Chief Creative Officer Leo Burnett Worldwide has been named the overall jury chairman for the Asia Pacific Tambuli Awards 2021.
As overall jury chairman, Tutssel will head the overall executive jury, tasked to choose the winners of the top awards, grand prix winners and the platinum, for this award show.
The pioneer award show globally that honours creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. Tambuli is now accepting entries. Campaigns released between January 1, 2019 and December 31, 2020 are eligible to enter.
Tutssel said: “this award shines a light on creativity as a force for good in the world. It galvanizes the broader industry to take action. Highlighting work that can make a better tomorrow. Gen Z are the most socially conscious generation we’ve seen. They demand transparency from brands and actively seek out those who share their values and positively contribute to a better world. Purpose can align seamlessly with current trends – both in the world of advertising and human behaviour – giving them strength and momentum. When used effectively, purpose leads to dynamic business change.”
One of the most awarded creative directors in the industry, Tutssel’s work has garnered every major creative accolade, including nine Cannes Grand Prix, over 600 Cannes Lions, the first-ever D&AD White Pencil, two D&AD Black Pencils, seven One Show Best of Show Pencils and two Emmy Awards. Campaign Magazine named Tutssel the ‘No.1 Worldwide Creative Director’.
Under Tutssel’s direction, Leo Burnett Worldwide has ranked in the world’s Top 5 most awarded creative networks 11 years in a row, and has developed world-class campaigns for some of the world’s most iconic brands, including P&G, Samsung, McDonald’s, Coca-Cola and Mercedes-Benz, among others. Samsung, Coca-Cola and McDonald’s were named Cannes Lions ‘Creative Marketer of the Year’ under his purview.
In 2018, Tutssel was named Executive Chairman of Leo Burnett Worldwide. The first creative leader of the agency since Leo Burnett himself. He has had the honour of chairing the world’s greatest award shows and is one of the only creative directors in the world to serve as Cannes Lions Jury President five times.
Author of the book HumanKind, Tutssel sits on the D&AD Global Advisory Board, the Facebook Creative Council, the One Show Board of Directors and is a member of the Royal Society of Arts.
Deadline for submission of entries is on April 5, 2021. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email email@example.com or firstname.lastname@example.org.