Leading Thailand production company The Film Factory has produced advertising films for leading Thai brands for the past 30 years. This year they are transforming the company into a new “Multi-Independent Company” model, to match the working style of the future.
This new model underlines “Quality & Agility”. The Film Factory will not abandon its unique expertise, but it will be more agile while keeping the highest quality of work at a reasonable price and an unparalleled speed.
The centrally production-controlled organization will transform into the “Multi-Independent Company” with six affiliate companies of different expertise. This corresponds to a changing landscape of modern communication, from a single movie speaking to the entire country to specific content for a target group. However, an internal network will allow each company to exchange information and upskill one another.
The Film Factory’s selling point has been its exceptionally work. It is also a gathering place for leading directing talents such as Nang Pongpaiboon Siddhigu, Tom Pen-Ek Ratanaruang, Mike Warr, and Wisit Sasanatieng who all notice upcoming changes and believe that the core of the business will not be feature films, but advertising films.
Therefore, they have recruited new blood of directors from creative agencies with a lot of experience who understand marketing communication to coach with legendary directors, making use of the fact that the company is a large production house with all-inclusive divisions and a deep understanding of the business.
The six independent companies now consist of:
FACTORY 01 Co.,Ltd.
The company excels in innovative idea that communicates with Millennials & Younger generations. Their brand-promoting works are often talked about and have swept awards from global advertising events, including the most widely regarded prestigious Cannes Lions International Awards.
B1 FILMS Co.,Ltd.
The company is an expert in Visual Identity and creates an imprinted image that speaks for the brands and projects. Their latest installment includes a work in Netflix Original which will launch this May.
THE TANK Co.,Ltd.
The company masters in accessing grass-root targets with lower purchasing power but larger in scale. The communication focuses on long term benefit or value of product and service including the promotion works.
COMING SOON FILM Co.,Ltd.
The company offers novel, anti-norm tastes suited for the brands that need Eye Magnet to differentiate such as a launching event, a long-existing brand in the market that consumers cannot distinguish, and a launching of a new product.
HOOYA FILM Co.,Ltd.
A daring team with insightful experience in automotive and consumer products market. It conveys consumer’s experience right at their hearts and understands their souls profoundly.
FILM FACT Lite Co.,Ltd.
The same DNA with The Film Factory who masters a giant corporate film with a big production and a trusted standard in a new fat-free lean and agile organization.
Each of these companies produce widely recognized works, build business to customers, and have earned numerous awards from domestic and international award shows. Just recently, the foreign press named them the Thailand Production House of the Year 2020.