Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a newcomer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated.
By leveraging WeChat, a social platform with over one billion users, VooV Meeting made a strong start through a game called Show My Work.
With a tight budget of only $40,000, the game took just 7 days from production to launch. Over a million users joined in a day, with 41% share rate at peak, boosting the app’s daily active users to over 10 million in two months.