McDonald’s India North and East launches #MatchedByYou campaign via DDB Mudra India
McDonald’s India North and East has introduced a value campaign #MatchedByYou via DDB Mudra India.
The #MatchedByYou campaign includes the choice of adding Coke or Fries with select McDonald’s menu items.
“We know that many of today’s customers are looking for value for money options for the food they crave,” said, Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India). “The #MatchedByYou offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price.”
McDonald’s is also rolling out a digital campaign to promote the #MatchedByYou offer. In a playful mini-series McDonald’s India – North and East humanizes the combo offer through a story about a love triangle between the Burger (aka Buggy), the Fries (aka Freya) and the Coke (aka Kiara). The three protagonists are caught in a love triangle and McDonald’s fans will root for the combo that will take the love story forward. At the end, customers’ votes will decide which combo wins the popular vote. So hurry, choose your favourite combo, matched just by you.
Credits:
Creative: Rahul Mathew, Rahul Dutta, Sarthak Sharma, Nipun Sood, Neha Bhatia, Bhuvan Kadyan, Chetan Joshi, Arushi Mamgain & Sakshi Yadav
Business: Ashutosh Sawhney, Vineet Kindra, Sonali Chowdhury, Pranav Kapoor, Vishal Mehra, Vivian Albert, Jackson Jose
Strategy: Mehak Jaini, Aditi Hariharan
Production house: A For Orange
Director: Sahil Shah
Producer: Parul Madaan
*The offer includes adding a regular coke or regular fries at Rs. 45. All prices exclusive of GST and may vary across locations.
**Offer available across select McDonald’s India – North and East restaurants.
