Not sharing is the new caring, post lockdown in SangSom’s latest campaign via Sour Bangkok
Thai rum brand, SangSom and Sour Bangkok have partnered to release ‘Bucket For 1’, a new post lockdown way of partying.
Those who’ve been to a famous ‘full moon party’ have probably heard of the ‘Sharing Bucket’. It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing.
In this Covid era, this quite risky. As Thailand is one of the most successful countries in containing the pandemic, it’s also one of the first to lift its lockdown regulations. As of now, the ‘new normal’ life has resumed in the land of smiles. With people getting back together, but with some precautionary measures and new etiquette, such as the saying that ‘sharing is not caring’ anymore.
SangSom, is first to make sure that Thais and visitors can continue enjoying this unique Thai party sharing culture, with consideration and social responsibility. They’ve redesigned the iconic ‘Sharing Bucket’ to be a ‘Bucket For 1’, to ensure safe partying for all shaping new behaviour under the current climate. The new design is made perfect for individuals, and has a special lid design that lets party-goers twist and turn to mark their own initials to prevent mix-up. Giving a whole new meaning to responsible drinking and partying. SangSom ‘Bucket For 1’, It’s designed for one… but safe for everyone.
Credits
Client: SangSom
Agency: Sour Bangkok
Executive Creative Director: Damisa Ongsiriwattana
Managing Director: Pimmard Leenutaphong
Creative Director: Nopparath Eksuwancharoen
Creative Group Head: Warangrat Rattanabumrung
Copywriter: Warangrat Rattanabumrung
Art director: Supapit Tipsomponddee
Designer: Ananti Bantoegnsuk
Producer : Wuttipon Thanopajai
Senior Account Manager: Somruetai Sanchayakorn
Innovative & Social Media Director : Napas Warasestasak
Social Media Specialist : Popethorn Parkpittchaya / Panicha Prasitanond
Media Buyer : Jiraphat Chaithongkham
Product Visualizer : Teerapol O-charoen
Sound Engineer : Mr. Kittitach Traguntrairat
Sound Studio : Cinesound Co.,Ltd
Editor : Thanakorn Leeramass
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