Tata Motors says ‘Reclaim Your Life’ in new campaign via Ogilvy Mumbai
Tata Motors has launched this new campaign titled ‘Reclaim Your Life’ via Ogilvy, Mumbai for its premium flagship SUV, the Safari.
Over a decade back, the Tata Safari encouraged young India to reclaim their lives and now the legend comes back to remind us that there is more to life than just boardrooms and deadlines. To remind us that time and again, we need to reclaim our lives from the shackles of our schedules and calendars.
Today’s Tata Safari is like the potential buyer, a more mature, more sophisticated version of what they were over a decade back. They are all achievers in their respective fields. They retain their hunger for professional success and their streak for adventure. But they are equally tuned in with their collective needs. Work and family life aren’t mutually exclusive ways of life, one to be chosen over the other. They balance the two effortlessly with sophistication & maturity.
The ‘Reclaim Your Life’ campaign is an ode to the evolution of the Tata Safari and it’s ability to balance the beautiful and complex world. It reminds us that to take control of our life, we have forgotten how to live life. We are so lost in our current affairs that we don’t remember anything beyond. We are so bound by the calendar that we have forgotten that it’s all created. The new ad asks people to unfollow the calendar and live life according to their terms.
