Center Fruit gum launches new campaign via Outreach Nepal starring Swastima Khadka
Center Fruit, Nepal’s largest gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Khadka will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong.
Center fruit’s new tvc showcases unavoidable moments of boredom in daily life. The character played by Khadka is seen in a situation of extreme boredom, waiting for a bus which has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits.
Mayank Pandey, Country Manager, said: “We are excited to have Swastima on board with us on Center Fruit and be a part of the Perfetti Van Melle family. Her cheerful nature and vibrant spirit embodies the brand’s personality . We are sure, this partnership would help Center Fruit deepen its connect with our audience .”
Swastima Khadka said: “One thing that I have learnt in last few months is how important it is to stay happy and cheerful no matter what the circumstances are. It gives me great pride to be associated with a brand I relate to and carries a message that means a lot in our lives ”
Credits
Agency: Outreach Nepal
Chief Creative Officer: Nepal: Mr Angad Basnet Chettri
Creative Team: Mr. Saroj Maharjan, Mr. Anil Shrestha, Ms. Anusana Shrestha
Brand Planning: Mr. Ujaya Shakya, Mr. Saroj Manandhar
Account Management Team: Mr. Saroj Manandhar, Ms. Uma Khanal
Production House: Top of the World (TOTW);Director: Anup Sapkota
