Bray Leino Splash Singapore bolsters Digital Experience team with four new hires

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Bray Leino Splash Singapore bolsters Digital Experience team with four new hires

Bray Leino Splash, formerly Splash Interactive Group, has announced a number of new appointments to their Singapore office.


The digital experience agency has welcomed the new hires, who bring a wealth of Technology, Creative, and Client leadership experience from agencies across Asia.

Joshua Lee, Managing Director at Bray Leino Splash Singapore, said: “Each of these hires has ‘runs on the board’ when it comes to connecting technology, creativity and business results for their respective clients. I couldn’t be happier welcoming such wonderful talent to the team. Not only are they at the top of what they do, but they are passionate and hardworking to boot”.

Joining the Bray Leino Splash (BLS) team in the Singapore office are:

Jaffry Jalal, former UX Design Lead at TBWA\Singapore, Havas and most recently a lecturer at Singapore Polytechnic, joins as UX Director. Jalal has joined BLS Singapore to lead the UX and UI capability. As a veteran UX practitioner, he’s had the privilege of building digital products and creating immersive experiences for brands such as Singapore Airlines, MasterCard, and Michelin.

Jalal says: “I’m excited BLS continues to invest in experience design capability and I’m thrilled to be at an agency who has the technical chops to bring good design to life.”

Joining the agency as Technical Project Director, E Kien Wai, formerly held various roles at R/GA, TSLA and most recently the technology company Deltatre. He is a seasoned digital advertising specialist with expertise in technology and product management. Kien Wai has over 15 years of experience delivering multiple successful strategic programs for global and regional clients such as Mediacorp, EDB, Luzerne, and Telenor.

Kien Wai says: “Joining BLS Singapore is like a homecoming of sorts as the marrying of creativity with technology is definitely something close to my heat and that I’ve missed in recent years.”

Stephanie Holzhuber joins the agency as Senior Account Director. She was most recently Digital Marketing Director at Cheil Worldwide, focusing on data and e-commerce strategy for Samsung. Prior to this, Holzhuber was with Digitas, where she led a range of international and local client businesses including United Overseas Bank, Novartis, and Singapore’s Health Promotion Board.

Holzhuber says: “BLS is an agency who are able to deliver truly seamless customer experiences for their clients by bringing data, technology, and creativity together. I look forward to our exciting future ahead.”

Jamie Phua joins the agency as Account Director and has worked at various Singapore agencies including Y&R, TBWA and Digitas along with a stint in China at BDO and Leo Burnett. Her strong capability in understanding data and consumer behaviours have allowed her to develop user-centric marketing strategy and campaigns for HSBC, Aptamil, Cigna, Google and Shiseido.

Phua said: “In last few years, It’s become apparent to me that the pillars of UX and technology are critical if agencies are to really help brands create relevant solutions for present-day consumer, so being able to leverage these capabilities at BLS is what excites me the most.”

These hires will see former colleagues reunited with Lee, Jalal and Phua working together at TBWA and Lee, Phua and Holzhuber together at Digitas.

Bray Leino Spash was recently appointed by Mitsubishi Electric and Earth Observatory Singapore to undertake UX, creative and technical implementation on their digital platforms. They have also recently completed digital projects for NTUC Income, Bacha Coffee, and Epic Gas.