BBH Singapore creatives Grace Wong and Audrey Chia were having a discussion about International Women’s Day and the topic turned to challenges in the advertising industry and the present state of representation of women creatives.
The duo came up with the brilliant idea of creating a repository of women creative portfolios to help them, quite simply, be found.
“We are in a good place at BBH Singapore as there’s a huge focus on diversity and inclusion, where a lot is being done to better balance gender representation,” said Chia (pictured left). “From hiring to opportunities to the most fundamental of all, having a voice. This spurred us into doing something for women creatives. Something personal and close to our hearts.”
“If we want more women in the creative industry, we need to start by hiring women,” explains Wong (pictured on right). “And the first step is highlighting their portfolios so that agencies and recruiters can easily search for women creatives. Through this, we hope to close the gender gap in the creative industry, one portfolio at a time. It’s a simple idea but something that has the potential to create meaningful change.
The project was launched yesterday on International Women’s Day but they don’t want it to be a one-off initiative. Chia and Wong hope to continue growing both sites, and for agencies to actively use them in their recruitment process.
Currently, they are starting this project with Singapore-based creatives but believe it definitely has the potential to run in other countries.
“We hope that this project will help to inspire our fellow female creatives to take charge, live fearlessly and create their own tomorrow,” said Chia.