The Asia Pacific Tambuli Awards announced the list of jurors for the 2021 Overall Executive Jury led by Mark Tutsell, Immediate Past Global Executive Chairman, Leo Burnett Worldwide.
The members of the overall executive jury include:
Eileen Araneta, Board Director, Century Pacific Foods, Inc. & Shakey’s Pizza Asia Ventures, Inc.
Steve Coll, Head of Creative Shop, Facebook Australia-New Zealand
Robina Gokongwei-Pe – President & Chief Executive Officer, Robinson’s Retail
Merlee Jayme, Global President, Dentsu Mcgarrybowen
Raghu Krishnan, President & Managing Director, One Johnson & Johnson Philippines
Kuo-Hi Lee, Head of Project House, Volkswagen Passenger Cars China
Tripti Lochan, Co-Chief Executive Officer Asia, VMLY&R
Kais Marzouki, Chairman & Chief Executive Officer, Nestle Philippines
Emily Poon, President, Public Relations & Influence, Asia, Managing Partner, Public Relations & Influence, Singapore, Ogilvy
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide
Arvind Sachdev, President & General Manager, Colgate-Palmolive Philippines
Margot Torres, General Manager, McDonald’s Philippines
Mark Tutsell, Immediate Past Global Executive Chairman, Leo Burnett
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media, digital & ecommerce, humanity & culture, and content creation & influencer marketing cluster categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Jury President, Mark Tutssel, said: “this award shines a light on creativity as a force for good in the world. It galvanizes the broader industry to take action. Highlighting work that can make a better tomorrow. Gen Z are the most socially conscious generation we’ve seen. They demand transparency from brands and actively seek out those who share their values and positively contribute to a better world. Purpose can align seamlessly with current trends – both in the world of advertising and human behaviour – giving them strength and momentum. When used effectively, purpose leads to dynamic business change.”
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Deadline for submission of entries is on April 5, 2021. Campaigns done in 2019 and 2020 are eligible to enter. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email email@example.com or firstname.lastname@example.org.