Every New Year season it has become traditional for most companies to give their clients/partners a New Year gift. For WORKKIT Bangkok, as a creative agency with a strong belief that every communication delivered must be meaningful and have impact, for 2021 they decided to give back to their clients and community with the TYPOGIFT.
For many years, Thai Designer and Art Director have found difficulties working with layout designs due to limitations of Thai fonts availability.
The industry normally uses PSL Kittitada or Sukhumvit on MacOS to avoid high usage license cost. To solve that limitation, for 2021, WORKKIT Bangkok created TYPOGIFT by workkit – a Thai/English Font for all designers free of charge. For every download, a donation is asked for of 21 THB, which was collected and donated for homeless pet organization.
358 download clicks saw 358 meals donated to Stray Dog&Cat.
The TYPOGIFT font has also been used as the standard font for the Ministry of Energy, Thailand, and others.
Title: TYPOGIFT by workkit
Agency: WORKKIT Bangkok
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka, Issarawon Sasiwongsaroj
Art Director: Adisak Boodsabong, Phitsinee Sriboonhome
Head of Project Manager: Supansa Srisongphol,
Project Manager: Somphop Srimahapothong