Virat Kohli experiences ‘Winter during Summer’ in Blue Star campaign via FCB Interface India
Blue Star Limited is promoting their fast-cooling ACs in this latest ad campaign via FCB Interface India starring brand ambassador Virat Kohli. The campaign has been rolled-out across India and is sure to capture significant attention.
Blue Star continues their strong association with Virat Kohli for yet another promising season.
Built around the thought of ‘Happiness is a fast-cooling AC’, the TV commercials show Kohli rescuing hapless people from a slow cooling AC, while the print advertisements with Kohli, make a strong pitch for a fast-cooling AC. The campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points.
Blue Star ACs deliver 100% cooling without derating even at high ambient temperature, to make sure that you don’t have to wait in order to experience cool comfort.
B Thiagarajan, Managing Director, Blue Star Limited, said: “I am glad that we have been able make our mark in the air coolers segment. Our range of air coolers with Cross Drift Technology is embedded with a host of unique features that makes it a preferred choice of consumers. ‘Summer Lage Winter Jaise’ is the main value proposition highlighted in our new TV commercial featuring Virat Kohli for this range of Air Coolers. The Company continues to increase its investments in this product category, with the objective of further enhancing Blue Star’s footprint in this segment. ”
Robby Mathew, Chief Creative Officer, FCB Interface, said: “The target audience in the air cooler market is used to traditional advertising formats. And that is exactly what we wanted to challenge with this film.”
Credits
Client: Blue Star
Agency: FCB Interface
Chief Creative Officer: Robby Mathew
Account Management: Ruchita Purohit, Manoj Ramrakhiani, Meet Kuvadia, Mohammed Sheras
Account Planning Team: Gulshan Singh, Sneha Raina
Creative Team: Sricharan C, Ashutosh Joshi
Agency Producers: Alpa Jobalia, Ashish Barot
Production House: Chalk and Cheese
Director: Achowe
Producer: Zico
