FCB Ulka Group is celebrating their 60th anniversary in India. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the top 5 networks in the country with over 750 employees, spread across 6 offices, partnering 120+ clients.
Creativity has been the fuel for their growth. The fact that the FCB Ulka Group has been recently named the Number 1 creative agency in India by Cannes, One Show and WARC, is a testament to keeping their legacy of creative excellence alive, year on year.
FCB Ulka’s creative reputation has been enhanced by these award winning creative highlights.
The Group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy.
FCB believe that a brand’s story is Never Finished. The idea of Never Finished implies an innate ability to change, evolve and grow with the times. It represents something that is timeless. They believe that a tree with deep roots can weather any storm. And the deepest root of their tree is their belief in being ‘Never Finished’. Always moving forward. Always learning. And always asking ‘what’s next?’ and that’s what the symbol of infinity with 60 in the new logo signifies.
Rohit Ohri (pictured), Group Chairman & CEO, FCB India, said: “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organizational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years”.
The symbol, illustrated in FCB colors, marries their maturity in years and their ability to delve deep into brands. It represents dynamism. An ever-evolving identity. It epitomizes their DNA that’s echoed in their client relationships which are called – Never Finished Partnerships. The bond and relationship shared with employees, past & present – Never Finished Relationships. The journey, where we walk with clients, the solutions presented to them and the iconic campaigns created with them – Never Finished Stories. The brave work that’s created, not just wins awards but has the power to impact societies and cultures; to change values, beliefs and behaviours to make a better world – Never Finished Creativity. The nature to delve deep into the roots to understand brands by using proprietary tools such as Brand Bedrock and People & Patterns – Never Finished Thinking. The commitment made to every single one of their clients, old and new, large and small – Never Finished Passion. Using innovative business/ market solutions for brands, with new ways to reach consumers – Never Finished Ideas.
Ohri says: “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be ‘Never Finished’…”