MASH extends relationship with global sports media property ONE Championship in Asia

MASH has expanded its remit with ONE Championship (ONE), the largest global sports media property in Asian history, and secured its first business in the UK.

MASH has been appointed by ONE to support the public relations and digital content strategy for the launch of ‘The Apprentice: ONE Championship Edition,’ the company’s unique take on one of the world’s most popular reality TV shows. MASH will maximise awareness of the show’s content and increase brand loyalty across its social media channels, with the implementation and optimisation of campaigns across Facebook, Instagram, YouTube, Twitter, Google, LinkedIn and TikTok. Finally, MASH will work with ONE for a creative brand partnership campaign with a Chinese multinational tech brand.

Melbourne headquartered MASH has curated diverse teams of experts to work across these projects, assembling specialists with backgrounds in global digital and social media strategy and experts in the China market. Between them they have worked on brands including Tommy Hilfiger, TEDX and Tourism Hong Kong.

Erica Kerner, Senior Vice President, Head of Marketing Strategy & Partnerships, Commercial at ONE Championship, said: “We are excited to be working with MASH and its global team of senior creative problem solvers across a range of projects. They have impressed us with their ability to curate experienced thinkers across multiple disciplines.”

Tash Menon, Founder and Managing Director at MASH, said: “Our relationship with ONE continues to go from strength to strength. ONE are a true disruptor brand within their category, completely revolutionising how sports media is being consumed across APAC. With the core of what we do at MASH being focused on empowering ambitious brands – we couldn’t be happier to continue building this partnership,”

“Since launching in 2018 we have driven results for our partners by matching their requirements with remote-working teams of creative, digital, strategic and marketing experts. This means costly agency fees are avoided, but big brand thinking is delivered and executed efficiently and transparently.”

In its first work from the UK, All Star Lanes, a chain of premium retro bowling entertainment venues, has appointed MASH to develop a digital strategy and re-launch campaign ahead of a planned reopening following lockdown.

Graham Cook, CEO of All Star Lanes, said: “The MASH model was the perfect solution for our campaign requirements . We were able to have access to a cherry-picked selection of digital, creative and marketing experts from across London, Australia and Beijing for one of our most important campaigns in the company’s 15 year history. I worked with Tash 10 years ago as one of her first clients in London and it’s great to now reconnect and work together again with her and her team.

Menon says: “It is wonderful to be working with Graham again after a decade and for our team to provide new creative solutions to help All Star Lanes successfully re-emerge when lockdown ends.”