Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Richard Denney, executive creative director at St Luke’s, London.
Fave: iPhone 12 ‘Fumble‘. I’m pretty sure all of us at some point has played keepy uppy in order to stop our phone’s from hitting the deck, so this simple product demonstration for the tough new iPhone 12 is bang on. As always, the direction is top drawer and Kim Gehrig’s take on this simple idea doesn’t disappoint. The music is a genius touch too and really pushes the idea all the way to the end. I won’t forget this ad in a hurry. READ MORE…