dentsumcgarrybowen Hong Kong showcases Mitsubishi Electric’s story of ‘Growth’ to celebrate 100th Anniversary in new film
Celebrating its 100th anniversary, Mitsubishi Electric has launched a brand film via dentsumcgarrybowen Hong Kong to show how it has devoted a century to build a better world, living up its brand promise of Changes For The Better.
The film presents a history of contribution made by Mitsubishi Electric, from household goods to infrastructures, celebrating its brand vision in aspects of “Quality”, “Innovation”, “Green Development” and “Future Growth”.
Sky Lo, Creative Director, dentsumcgarrybowen Hong Kong, said: “More than a story of success, our creative concept is around the notion of “growth”. Built upon the insight that people aspire for better life and better future for their family and next generations, our film brings out the message that Mitsubishi Electric has kept the city going forward and it is their continual commitment to inspire a desire to grow for the future.”
“We have called Hong Kong our home for more than 50 years and we take the pride in building a better future with every Hong Kong people. As we celebrate 100th anniversary of the Mitsubishi Electric Group and 55th anniversary of Mitsubishi Electric (Hong Kong) this year, we will continue our passion and move forward with every Hong Kong people to pursue their dream, optimism and endless possibilities.” said Alfy Chui, General Manager, Mitsubishi Electric (Hong Kong) Limited.
Client: Mitsubishi Electric Hong Kong
Agency: dentsumcgarrybowen Hong Kong
Creative Director: Sky Lo
Associate Creative Director: Hoon Leung
Senior Digital Art Director: Sui Tsui
Senior Art Director: Matthew Kwok
Assistant Art Director: Elaine Chan
Head of Creative Services: Christy Leung
Director of Client Servicing: Daniel Chan
Associate Account Director: Wayne Liu
Senior Account Executive: Hazel Chung