This new campaign out of Vietnam is the story of Hoi An during the Full Moon Festival, when colorful lanterns draped the alleys of the ancient city as festival-goers released flower lanterns in the Hoai River, in hope of luck and wishes granted.
OEXPO Paint tells the story of a modern-day fairytale through the lens of a girl, in her traditional ao dai, waltzing through Hoi An during the festival as the city lights up with thousands of lanterns, captured through a classical, but still current style of directing and cinematography.
The key phrase in the director’s vision was to satisfy the brief “Traditional Beauty Hoi An” in addition to keep it simple, efficient and beautiful. Cinematography was well referenced from two directors from Paris in particular François Rousselet and the work of filmmaker, photographer and contemporary artist Bruno Aveillan. The rhythm of the film was determined by the music.
Unlike the generic perception of decorative paint, OEXPO approaches branding and advertising in another light by honoring culture, the often-overlooked aspect that defines and strengthens a community, but as one that needs to be celebrated, valued and preserved.
OEXPO is a premium-tier, high-performance decorative paint flagship brand of 4 ORANGES CO., LTD, a leader of Vietnam’s decorative paint market.
Campaign Name: OEXPO 2021 CAMPAIGN – HOI AN : 6PM
Client: 4 Oranges
Agency: Zoom Media – Saigon, Vietnam
Production: Zoom Media – Saigon, Vietnam
Executive Producer: Trần Đức Huân
Director/DoP: Philip RANG ACS
Project Manager: Hồ Phương Mai
Producer: Han Hua
Art Director: Stephen Wang
Assistant Director: Giang Ha Tran
Focus Puller: Long Focus
Gaffer: Mr Than
Story board Artist: Nhung Le
Set Designer: Stephen Wang
Stylist H&M: Hoai Trang
Lighting – Crew: Lens Pro
Post Production: Dude Pictures
Post Producer: Daniel, Nhat Quang
Off-line Editor: Song Toan
On-line: San San
Colour Grading: Khoa Võ
SFX: TMH Studio