DDB Mudra Group India releases ‘Just Can’t Get Enough’ campaign for McDonald’s McSpicy Fried Chicken starring Rashmika Mandanna
McDonald’s West and South India has launched this ‘Just Can’t Get Enough’ campaign via DDB Mudra Group India with popular film celebrity and ‘National Crush’ Rashmika Mandanna to celebrate the deliciousness of McSpicy Fried Chicken.
As a part of the latest campaign, the brand has launched two quirky, light-hearted TVCs featuring Rashmika Mandanna, who can be seen relishing the all-new McSpicy Fried Chicken with friends and family. The ad films showcase that how even thinking of having anything other than McSpicy Fried Chicken is just a preposterous idea and that no matter how much of it you have, you can never get enough.
The first TVC shows Mandanna at a McDonald’s restaurant enjoying McSpicy Fried Chicken meal with her friends when she, in jest, suggests trying something else for a change. Her friends are stunned for a moment. They all burst into laughter when they realize how absurd the suggestion sounds as they love having McSpicy Fried Chicken every day and just can’t get enough of it. They then go back to relishing their chicken.
The second TVC shows Mandanna and her friends digging into the scrumptious McSpicy Fried Chicken at home together. When one of her friends suggests trying something other than the McSpicy Fried Chicken next time after having the same product every single day for the last one year, Rashmika simply chooses to change her friend but not her favourite fried chicken.
The brand has forayed into the fried chicken category with the launch of McSpicy Fried Chicken– an offering curated especially to please the palates of our chicken loving customers. McSpicy Fried Chicken is made with the best quality chicken and is marinated using the spiciest chillies – Ghost Pepper Chillies, making it spicy till the bone.
Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South), said: “Our customer research revealed that the customers in South India like their chicken not only to be crunchy but also spicy, and flavourful till the last bite. With McSpicy Fried Chicken, that’s exactly what we have for them. This product is carefully marinated with ghost chilly pepper and fried to perfection to ensure it tastes just the way consumers love it. Our aim is that with this great product and Rashmika’s strong appeal, we will grow our market share rapidly in these markets.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said: “The campaign really reflects what the consumer feels about McSpicy Fried Chicken – you keep wanting to go back for more. And just like our chicken, Rashmika is a star that South India can’t get enough of. So, it all came together as the perfect recipe.”