Dentsu APAC wins Adobe 2021 Digital Experience Partner of the Year award

Dentsu has been recognised as Adobe 2021 Digital Experience Partner of the Year in APAC, driven by the network’s customer experience management business, including Isobar and dentsu Commerce.

As Adobe’s most prestigious award, the Digital Experience Partner of the Year honours the companies that have made leading contributions to Adobe’s business and have had a significant impact on customer success.

With greater focus and investment in customer experience management, dentsu recently saw the strategic unification of the Accordant and Isobar businesses in Australia, resulting in the establishment of Isobar’s Enterprise Solutions Group. This division holds more than 300 Adobe certifications, making it Asia Pacific’s most accredited and awarded Adobe Experience Cloud agency.

Steve Knowles, dentsu’s Chief Growth Officer, said: “With the digital economy moving at pace, businesses need end-to-end marketing solutions that enable them understand their customers on a deeper level and stay one step ahead of the competition.

“Through our partnership with Adobe, we’ve been able to create unrivalled and innovative experiences for our clients, helping them quickly achieve the unachievable.”

Scott King, Vice President of Isobar’s Enterprise Solutions Group, said: “Strong partnerships enable you to push the boundaries and create new experiences that truly drive successful business results.

“This award is testament to the incredible work that’s been delivered by bringing together our talented team, the innovative thinking of our clientele, and our best of breed technology vendor, Adobe. To be recognised again with this pinnacle award is truly monumental.”

Historically unveiled at Summit, Adobe’s partner awards were shared virtually as part of the Summit online experience. The awards lineup featured an expanded list of global solution and technology partners.

Dentsu is a Global Alliance Solution Partner, the highest level of partnership achievable within the Adobe Solution Partner Program. The partnership recognises dentsu’s capabilities across the full suite of Adobe’s leading products, including Adobe Experience Manager, Adobe Magento Commerce Cloud, Adobe Experience Cloud, Adobe Target, Adobe Analytics, among many others.