dentsu International Hong Kong has partnered with RainLily to launch this #OneinSeven campaign to raise awareness on sexual harassment and violence.
An issue that fails to be taken seriously in today’s mainstream society, despite the increasing number of victims.
Committed to be a “force for good”, the network has involved every unit of the business for this project, from creative concept, production and activation, led by dentsumcgarrybowen, to channel planning and content partnership, supported by its media team Carat. Isobar, the network’s digital agency has also revamped RainLily’s donation page, providing website and experience design services to elevate user experience over RainLily’s digital platforms. This is to ensure every attention and interest captured through the campaign, users are taken onto a seamless navigation where they can take further actions such as donate, share, or find out more.
The campaign is launched today, across all mainstream digital video platforms, TV and Out-of-Home (OOH), inviting every Hong Konger to start paying attention to sexual violence and support the victims who may very well be a close one.
Simone Tam, CEO, dentsu international Hong Kong, said: “When I first learned from RainLily that 1 in every 7 women in Hong Kong has suffered from sexual violence, I just knew we had to do something about it. With our talents, expertise and network, I believe we have the power to influence and inspire. By working together, with each other we can make positive impact to our society. And this is a chance for our people to give back and simply do some good. I am so thankful for non-profit organisations like RainLily, they do this day in and day out.”
Linda S.Y. Wong, Executive Director at RainLily said: “It’s never easy for victims to speak out and seek help. Fear and victim-shaming are often the reasons they remain quiet. We provide care for the victims with our best ability and resources. However, care from their family and friends is the most critical. We see the urgency to break the silence, and we are indeed grateful to have dentsu international as our communication partner to make that happen. From there, we aim to gain more supports from the society, where we can put forward more initiatives in education and prevention, tackling the issue from the core.”
dentsu international Hong Kong
Happy Birthday Productions
Miss Hana Tam