MRM China has announced that Leo Chu has joined the McCann Worldgroup family, taking on the role as Managing Director of MRM China. Chu reports jointly to Emily Chang, CEO of McCann Worldgroup China, and also to Kate MacNevin, Global Chairwoman & CEO, MRM.
Chu is an industry veteran, starting off his career with leading agencies like AKQA and W&K, and has held various leadership roles in both digital/e-commerce platforms and brands. Previously VP of Content & Branding of a leading cross-border Tmall Partner, Chu was responsible for operational transformation across content, influencers and social commerce.
Prior to that, Chu was Managing Director at Stadium Goods, VP of Global Marketing Partnerships at NBA China, and Managing Director of Tribal DDB. His strong leadership and ability to grow an agency have been widely acknowledged in the market.
“This is a particularly exciting year for MRM, as we have some new collaborations with fantastic brands like LEGO, IKEA and OPPO” said Emily Chang, CEO of McCann Worldgroup China. “With Leo joining us at this pivotal moment, we are confident that an integrated McCann Worldgroup will create more value for our clients, through designing holistic O+O customer experiences and integrated digital ecosystems.”
Chu said: “I’m excited to drive innovation for an impressive list of clients and oversee MRM’s two China offices. It’s a time of positivity and momentum across McCann Worldgroup. I am delighted to join a company that has been named a leader in the Gartner Magic Quadrant Report for the fifth consecutive year and look forward to helping our brands grow meaningful relationships with people.”
MRM China is a consistent winner at Campaign Asia’s China Digital Agency of the Year awards and is recognized in China for its strong creative heritage and data-led innovation. In 2020, MRM Shanghai ranked #2 globally in WARC’s Digital 100 Creative Agencies.