Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank

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Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank

Flock Creative Network Indonesia recently tasked director Rajay Singh and Directors Think Tank to create Tokopedia’s latest Ramadan 2021 campaign.

 

E-commerce company, Tokopedia is committed to preserving the spirit of togetherness that is Ramadan. So, they created special Ramadan parcels to encourage people to reconnect with their relatives through the act of giving, a gesture that has always been an important part of Ramadan culture.

To spread the message behind these special parcels, a heart-warming story was created by Flock Creative Network featuring ‘box man’ as the central character. Director Rajay Singh and Director’s Think Tank created a film that follows his epic journey to bring Indonesians from all walks of life closer to their loved ones, regardless of how far apart they may be.

Arysad, Creative Director, Flock Creative Network, said: “2021 Ramadan is still far from festivities of previous years. Courtesy of COVID-19 virus, there will be less crowds gathering during this sacred month. Sadly, that made the government decide to ban ‘Mudik’, the annual tradition where people return to their hometown ahead of Eid al-Fitr.”

Rajay Singh, co-founder/director, Directors Think Tank, said: “We wanted to capture this spirit of giving in a warm and charming way that avoided any overt slapstick humour. Our ultimate goal was to make people smile and feel happy and warm inside when they see the green boxes. So rather than treat them as cold inanimate objects devoid of any personality, we brought them to life through ‘box man. It has been a great honour to be involved in this campaign and to help spread the giving spirit of Ramadan to all corners of Indonesia.”

Chevie Law, co-director at Directors Think Tank said: “This is a very inspiring film by Rajay, who always taught us, don’t be afraid to do things wrong, maybe the wrong choices bring us to the right places or maybe those obstacles are meant to make us think more and be stronger. It was a big challenge for the remote shoot, but luckily we had our DOP Julian Oh who was there in Indonesia for the shoot and he was backed up by a great team.”

“Flock and Tokopedia always give us the opportunity to deliver something really special,” added Stephen Douglas, Executive Director, Directors Think Tank. “What I really like about this film is the essence of humour, but yet keeps the human touch and the bitter sweet feeling.”

VIEW THE FILM

Credits
Client: Tokopedia
Agency: Flock Creative Agency Jakarta
CEO/Creative Chairman: Ivan Hadywibowo
Creative Director: Arsyad
Producer: Arati Naradhyani
Production Company: Directors Think Tank
Director: Rajay Singh
Co-director: Chevie Law
Exec Producer: Rani Rauf
Producer: Nunung
DOP: Julian Oh
!st Asst Director: Denis
Art Director: Budi Gareng
Wardrobe Stylist: Fanny
Make-up artist: Hans
Talent Coordinator: Pipit
Production Team: Tika, Wantem, Farkan & Reza
Post Production: TANK3
Audio Composer: Eggy & Demas
Audio House: Egg Production

Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank