Pond’s Men says to look great you first need to look scary via new print campaign created by Ogilvy Singapore
Who has never scared someone while applying a foamy face wash before? Ogilvy Singapore has released this ‘Scary Face’ print campaign for Pond’s Men demonstrating the funny side of using a foamy face wash.
To get men to try the new Pore Vacuum face wash, Pond’s Men explored the fun part of the product application to show that in order to look great, you’ll have to look scary first.
Brand: Pond’s Men
Agency: Ogilvy Singapore
ECD: Marco Versolato
ACD Art: Ria Ocampo
Creative Director: Guilherme Camargos
Photographer: Ale Burset
Retouching: Diego Sproni