Dentsu International Hong Kong has announced the appointment of Anna Chan as CEO for its Media Service Line, effective from June 1.
Reporting to Simone Tam, CEO of dentsu International Hong Kong, Chan will oversee the full suite of dentsu’s media business including its data consulting and trading units. She will be responsible for accelerating the network’s transformation agenda by tapping into high growth areas such as data, brand commerce and performance marketing, develop-ing an integrated portfolio of solutions and capabilities.
She was previously the General Manager, AdOps at dentsu APAC. Prior to that, she was the Regional Managing Director at Amnet – dentsu’s programmatic arm, where she played a pivotal role in setting up the network’s programmatic operations in key mar-kets including Hong Kong, India, Taiwan and Southeast Asia.
Chan brings over 20 years of advertising and digital marketing experience in the APAC region, and is well regarded in the industry. She held leadership positions at iClick In-teractive Asia, Reprise Media Asia and Universal McCann APAC. Chan is currently work-ing as PHD Hong Kong’s Managing Partner, leading the HSBC account for APAC.
“Anna is one of the most experienced digital pioneers who truly understands how media has evolved with the rise of data and AdTech. This is hugely complementary to our growth plans.” said Tam, “And she is no stranger to dentsu having worked with us for six years previously. She shares our business ambition and understands our culture. I am confident she will lead our media line to unlock new growth for clients.”
Chan said: “It is a great honor to return to dentsu and lead the media team at such an exciting time. Many organisations are going through transformation and looking for creative ways to grow their businesses. I look forward to working with the team to ensure that as a network we continue to invest ahead of the curve to add value to our clients’ business, and to provide the most effective business solutions that are insightful, impactful and innovative.”