McCann Worldgroup’s Alfred Wee and MRM Singapore’s Dante Abelarde renew leadership roles on Singapore Crowbar Awards 2021

Alfred Wee, Group Creative Director of McCann Singapore and Dante Abelarde, Executive Creative Director of MRM, will again be chairing and co-chairing Crowbars 2021.

Crowbar Awards, widely recognised as the leading award show for emerging creatives from Singapore’s design institutions. Stemmed as a creative platform to showcase new and innovative creative ideas to recognise the best young talents soon to enter the industry.

Alfred Wee (pictured above), Group Creative Director, McCann Worldgroup Singapore, Crowbar 2019 & 2020 Jury President, said: “Every year, fresh blood and fresh new ideas were put under the scrutiny of a panel of judges made out of award-winning industry practitioners. And every year, they were left impressed, if not, hopeful that we have a pool of creative talents that is innovative, entrepreneurial and creative with their breakthrough thinking. Crowbar always creates a sense of excitement for jurors, and we are hopeful that with The Nxt Reset as this year’s theme, we will see inspiring pieces for a world in recovery.”

“This year’s theme speaks to the future creative leaders, filled with hunger, passion and drive to want to shape the world. These millennials, as well as digital natives, are susceptible to change and are quick to adapt. We’ve witnessed innovative and world- changing ideas at Crowbar, and we are just as encouraged for this year.” Dante Abelarde (pictured below right), Executive Creative Director, MRM Singapore, Crowbar 2019 & 2020 Co-Chairman.

Bernard Chan (pictured below left), CEO, AAMS, said: “We are thrilled that these two veterans have renewed their commitment to chair Crowbars and to continue our cause at Crowbars. Their interest and enthusiasm for this award is truly gratifying, and we thank them for their volunteering and selfless interest once again,” said Bernard Chan, CEO, AAMS.

AAMS has always been the leader in championing creativity and relevancy in Singapore’s advertising, marketing, and communication industry as part of its key objective to raise Asia’s profile.