Enter the Ad Stars awards free-of-charge until the deadline of 15th May
The AdStars call for entries is open with entries free-of-charge until the deadline of 15th May. The top two Grand Prix of the Year winners will win US$10,000 each.
Now in its 14th year, AD STARS is one of the fastest-growing creative industries festivals in the world with over 20,000 entries received in 2020.
The AD STARS 2021 Online Festival will run from 25th to 27th August. All winners will be announced on 27th August 2021.
“Any metal awarded at AD STARS is a career highlight – all winners should be very proud,” said Levi Slavin, Chief Creative Officer, Colenso BBDO, who was an Executive Judge at AD STARS 2020.
Valerie Madon, Chief Creative Officer, Asia at VMLY&R, Singapore, was also an Executive Judge at AD STARS 2020. She said: “Being probably the only show that allows work to be entered for free, it is highly commendable. It gives many young creatives the opportunity to shine and I believe many talents are very grateful for this generosity.”
The AD STARS 2021 Awards include the following categories: Film, Print, Outdoor, Radio & Audio, Design, Interactive, Mobile, Data Insights, Social & Influencer, PR, Brand Experience & Activation, Direct, Media, Integrated, Innovation, Diverse Insights, Place Brand, Creative eCommerce, and Pivot.
The Pivot category was introduced in 2020 to honor campaigns that have amplified and repositioned brands in response to COVID-19, or helped to overcome the pandemic through public health initiatives. A new sub-category, “Livestream”, has been added to the Social & Influencer category. There are also separate categories for Public Service Advertising and Video Stars.
“Whilst we are delighted to announce our call-for-entries, we are sad to say our festival and judging must take place virtually once again this year as a result of the ongoing coronavirus pandemic. However, our industry continues to produce purposeful ideas that are changing the world at a pivotal moment in history, and we are proud to offer creators a free global awards platform on which to celebrate this work,” said Hwanjin Choi, Chair of AD STARS.
AD STARS’ theme for 2021 is ‘Shift’. Choi explains: “COVID-19 is transforming lives. New consumer behaviors span all areas of life, from how we work to how we shop to how we entertain ourselves. These rapid shifts have important implications for marketers and we would like to talk more about this ‘Shift’ at AD STARS 2021. If you are interested in sharing your expertise with our global audience, we welcome your ideas for speaker submissions.”