A lot of Hong Kong youths have nowhere to go in between home and school, where they can just relax and hang out with friends and find a bit of peace and sanity. This new campaign from Kymechow and Boys & Girls Clubs Association of Hong Kong shows them where they can.
The Level Mind @JC community youth centres offer them a space where they can chill out and find some relief from the stress and pressures they might be facing day to day.
The film was shot by Sylvester Song of One Sly Dog Films and the campaign comprises an online film, outdoor ads and social media.
Creative Director and English Copy: Chris Kyme
Chinese Copy: Flora Chow
Art Director: Tina Jeong
Account Director: Agnes Yeung
Photography: Gareth Brown
Director: Sylvester Song
Production Company: One Sly Dog Films