Tencent’s 99 Giving Day initiates new campaign safeguarding China’s cultural heritage via Tencent Shenzhen
Tencent Shenzhen has released this campaign initiated by Tencent’s 99 Giving Day, to engage people in the safeguarding of intangible cultural heritage in their hometowns.
The campaign featured a thematic communication design based on illustrations, which portrayed classic scenes back in the 60s inspired by the intangible cultural heritage of China’s 34 Provinces. These sweet and nostalgic memories reminded people of the urgency of safeguarding cultural heritage in danger. All communications have a QR code that directs users to the campaign website, makes a donation, and invites more friends to join.
Credits
Agency: Tencent Shenzhen
Account Director: Yuan Hong
Account manager: Matthew Gun
Account manager: Amber Fung
Account manager: Rain Yue
Art Director: JianKun Mai
Art Director: land Ho
Art Director: Ivy Huang
Art Director: Sonja Xu
Copywriter: Akae Wang
Copywriter: Zita Zou
Creative Director: Kai Zhao
Designer: Jaing Sung
Designer: SiHua Fu
Designer: Nico Ye
Executive Creative Director: Akae Wang
General Manager: Vincent Li
Group Creative Director: Guang Shen
Illustrator: Hui Meng
Managing Director: Lai Tao
