Merlee Jayme and Kentaro Kimura appointed as jury presidents for LIA 2021 judging

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Merlee Jayme and Kentaro Kimura appointed as jury presidents for LIA 2021 judging

Created for creatives, LIA has announced this year’s jury presidents selected to lead their respective juries to award the most outstanding creative work globally. The 16 jury presidents include Dentsu mcgarrybowen’s Merlee Jayme and Hakuhodo’s Kentaro Kimura.


This would have been the 12th year LIA held its on-site judging at Wynn, Las Vegas to award groundbreaking work. However, in consideration for the health and well being of the judges and young creatives from around the globe, LIA has decided to judge its 2021 show remotely this October.

Despite not being able to convene all juries on-site for judging, LIA has made every effort to ensure that the judging process will not be compromised in any way. As with our judging process throughout the years, every jury member is required to see and evaluate every piece of work individually during the first round. Once the Shortlists have been decided, each jury, along with their respective Presidents, will meet online to determine the metal winners.

Barbara Levy, President LIA, said: “Our mantra is that we are a show for creatives. We want to award the best creative ideas that surface every year. That’s why we only invite the top people, who are themselves celebrated and awarded individuals, to preside as Jury Presidents. The LIA Staff and I investigate and discuss, a very lengthy process, the selection of our presidents and our jurors. You can only have the best creative show when you have the best and most credible juries.”

This year, to reflect the dynamic and shifting landscape of communications, LIA is introducing two new standalone competitions – Creative Use of Data and Transformative Business Impact.

The 2021 Jury Presidents:

Ambient & Activation | Print | Poster | Billboard – Bruno Bertelli, CCO of Publicis Groupe Italy and Global CCO of Publicis Worldwide

Branded Entertainment – Keith Cartwright, Founder / Chief Creative Officer, Cartwright, Venice, CA

Creative Use of Data – Wesley ter Haar, Founder MediaMonks / Executive Director at S4 Capital Group, Amsterdam

Design and Package Design – Ashwini Deshpande, Co-founder / Director, Elephant Design, Pune

Digital and Social Media & Influencers – Renato Simões, Executive Creative Director, W+K São Paulo

Evolution – Merlee Jayme, Global President of Dentsu mcgarrybowen and Chairmom of Dentsu Jayme Syfu / Dentsu One, Manila

Health & Wellness – Matt Eastwood, Global Chief Creative Officer, McCann Health

Health & Wellness – Craft and Pharma & Medical – Craft – Kathy Delaney, Global Chief Creative Officer, Publicis Health / Saatchi & Saatchi Wellness

Integration – Stéphane Xiberras, CCO / President of BETC & Head of the Havas Global Creative Council

Music & Sound – Jennifer Hills, SVP, Strategic Marketing & Partnerships, Universal Music, London

Non-Traditional – Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy

Pharma & Medical – Rich Levy, Chief Creative Officer, Klick Health, Toronto

Production & Post-Production and Music Video – Metz Bryan-Fasano, Production Leader / Co-Founder, Other London

Radio & Audio and Podcast – Jenny Glover, Executive Creative Director, Juniper Park\TBWA, Toronto

Transformative Business Impact – Adrian Mills, Lead Partner, Creative Brand Advertising, Deloitte Digital, Melbourne

TV/Cinema and Online Film – Kentaro Kimura, International Chief Creative Officer, Hakuhodo / Hakuhodo Kettle, Tokyo

The Presidents will lead their juries as they decide on the Gold, Silver, and Bronze Statue winners, as well as the finalists. Each panel, at their discretion also decides on whether a Grand LIA will be awarded.

When all the awards are decided, every judge on each jury knows the results of their deliberations.

Merlee Jayme and Kentaro Kimura appointed as jury presidents for LIA 2021 judging