Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Aste Gutiérrez, creative director at Droga5, New York.
I feel our industry has never been more cluttered.
So my criteria was simple: Did it spark joy for me?
Winner: Guinness ‘Looks Like Guinness‘. Loved the simplicity. Love when a big-ass brand makes an ad only they could make. Loved how it iterates on GTCTTWW. Loved it nails the now, while hailing from a timeless human observation. Loved just watching it. READ ON…