Leo Burnett Group Thailand targets Gen Y in new cashback promotion campaign for Krungsri First Choice Visa Platinum credit card
First Choice Visa Platinum credit card has launched this cashback promotion campaign via Leo Burnett Group Thailand that rewards every transaction through First Choice Visa Platinum credit card by up to 3%. The campaign aims to encourage Gen Y, who worried about their financial situation, to continue living their lives.
The 3rd wave of Covid in Thailand is putting Gen Y’s into a lockdown state-of-mind as they prepare work from home again.
Leo Burnett Group Thailand created an online film using the pet lover phenomenon, to help tell Krungsri First Choice’s story. The message is that this is the only credit card that immediately rewarded cash back when spending.
Title: Genius Dog
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Jenkanit Rujiramora, Surapen Saito, Praewpakorn Chumsai Na Ayudhaya
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Varayu Rukskul, Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen, Sawanya Jumchart
D.O.P: Natdanai Naksuwan
Editor: Sippanart Olarnsaritkul
Sound Studio: Mellow Tunes BKK
Post Production Company: One cool Production
Media Agency: Initiative