In their first move since finalizing funding, Dat Bike has appointed Happiness Saigon as creative partner for its brand launch after concluding a nationwide pitch conducted in the first quarter of 2021. Happiness Saigon won the pitch with the support of its newly appointed creative leadership team, Neena Gatdula & Jazz Tonna.
Dat Bike is a brand breaking convention, as Vietnam’s first completely electric vehicle manufacturer. With its flag-ship product, The Weaver, an electric bike with twice the range and half the cost of other E-bikes in the market, the ambitious startup just finished raising 2.6MM in pre-series A funding.
Happiness Saigon will now be consulting on Dat Bikes’s creative, campaign strategy and communications, with interesting things to come.
Jazz Tonna said: “There’s only a few things more exciting than working with such an ambitious, and groundbreaking client, on a product you really believe in. We’re very proud to partner up with the brand that will break conventions and revo-lutionize traffic in Vietnam and beyond.”
The appointment comes at a key point for Vietnam, as the government announces the growing need for the public to shift from traditional gas bikes to a cleaner electric alternative, going so far as discussing tax incentives for elec-tric bikes. As the economy continues to grow, so too does the demand for cleaner alternatives for the environment, a positive sign for the future.