Virgil takes Dante around the world of hassle banking in UnionBank campaign via FCB Manila
FCB Manila has released this ‘Heaven’ spot, following-up last year’s big brand relaunch video that saw Filipinos celebrating their extreme joy in finally discovering a different way to bank with UnionBank.
The spot see’s Virgil take Dante and the viewers on a tour to see the sorrows of those who still choose to suffer with the slow and difficult ways of traditional banking.
With tongue-in-cheek, parodic humour, director Marius Talampas captures the world of trouble and hassle that a lot of Filipinos experience needlessly. This world is brought to life by production designer Whammy Alcazaren.
“At UnionBank, we believe in putting the customers first, even if this means challenging norms,” says UnionBank’s First Vice President and Digital Marketing Head Tin Siapno. “This bold view translates to the way we want to communicate our products and services. We want to make the viewers open their eyes to the reality that they don’t have to suffer from bad banking, that there’s a better bank out there, UnionBank.”
FCB Manila’s Chief Executive Officer Lizette Santos, said: “We realized that there are some banking pains and hassles that we just accept as fact. It turns out that these pains are self-inflicted as we discover that there’s a better way to bank.”
On the creation of the story, Creative Director Rab Evangelista, said: “Inspiration can come from anywhere, even from hell.”
Credits
Client
President and CEO: Edwin R. Bautista
Executive Vice President, Chief Customer Experience Officer, and Chief Digital Channels Officer: Ana Maria A. Delgado
First Vice President and Digital Marketing Head: Christine V. Siapno
Marketing Consultant: Carol Lozano
Agency
Chief Creative Officer and Co-Chief Operating Officer: Jake Tesoro
Creative Team: Rab Evangelista, Jelena Fajardo, Meloi Cortez
Chief Strategy Officer and Chief Executive Officer: Lizette Santos
Strategic Planner: Jam Jimenez and Jolo Inocencio
Client Services Directors: Rice Simpao and Gian Recalde
Business Unit Director: Jean Gregorio
Associate Business Unit Director: Igie Javid
Account Director: Lios Amarille
Production
Director: Marius Talampas
Executive Producer: Lace Lacap
Producer: Sonny Cruz
Line Producer: Mara Bernardo
Post Producer: Neil Mendoza
Lead Animator/Post House: Inhouse
Offline Editor: Alvin Chan
Online Editor: Niccolo Anacleto
Online Artists: Jeremiah Gem Garcia and Rosario Revuelta
Colorist: Barebones c/o Aurie Anden
