Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Royal Australian Mint: Donation Dollar – The small coin, made to make a difference.
Saatchi & Saatchi Australia
The digital revolution has changed currency forever. Unfortunately, carrying less coins in our pockets has unintended consequences. In Australia, many charities rely on coin donations, as do the most disadvantaged among us. As a society, we needed to reconsider how we use the coins we do have.
Donation Dollar is designed to remind us to give, not only in times of crisis, but all year round. It’s an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need, and creates a generosity loop that lasts generations.
One coin minted for every single Australian, creating over 25 million individual, daily reminders to give and placing over 25 million individual calls-to-action in the hands of every Australian.
The Donation Dollar is not only the first Australian $1 coin to feature a colour but also the first to feature an interactive design, with the green centre designed to wear down the more the coin is donated, revealing golden ripples emanating from its centre – a symbol of the ongoing impact the coin is making in the lives of those in need.
If every Australian donated just one Donation Dollar each month, we’d raise an additional $300 million for charity each year, and $9 billion over the coin’s lifecycle.
The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.