Porsche Asia Pacific and Keko Singapore collaborate for the launch of its ‘A Partnership Recharged’ campaign with Shell via electriclimefilms who created this film telling a story of connection across generations.
The two legendary automotive figures recharge their age-old partnership by implementing Southeast Asia’s first cross-border high-performance charging network. EV drivers are offered the possibility of convenient travel between Singapore, Kuala Lumpur and Penang in future, with 12 charge points at six Shell stations strategically located along Malaysia’s North-South highway.
The introduction of the Taycan signifies Porsche and Shell’s recommitment to a safe, green future; the spirit of the past recharged with today’s new technology.
Shot for the Malaysian market, the film visually represents the universal ambition for freedom and excitement weaved together with sentimental memories — through scenes of shared history and passion, from father to son and grandson. To capture the reminiscent atmosphere and warmth of a childhood home for the film, the electriclimefilms Singapore production team focused their art direction in recreating scenes textured with vintage trinkets, retro decor, and Malaysian areas and landscapes.
The hero film’s approach plays with the concept of time and stunning vignettes that results in a captivating story and visuals. Viewers are immersed in the quintessence of an endearing story through the slow nostalgic imageries, intimate moments between father and son, fast-paced intercuts of Le Mans footage and the roaring of vehicles and crowds.
Photography, shot on Nikon D810 and Canon AE-1 Program by: Eryka Fontanilla, Joshua De Souza and Joseph Yek
Client | Porsche Asia Pacific and Shell
Head of PR & Communications: Yannick Ott
Advertising Agency | Keko Singapore
Managing Director & Partner: Sidhaesh Subrah
Senior Account Executive: Tan Si Tian
Creative Director: Wayne Lau
Copywriter: Prianka Ghosh
Director Duo: Barnabas Chua and Elliott Small
DoP: Joel Heng
Executive Producer: Michael Ahmadzadeh
Creative Director: Pabz Alexander
Senior Producer: Dora Claire
Producer: Feliscia Xu
1st AD: Rory Cavanagh
Production Manager: Jon Ho
Production Assistants: Dai Zhuxuan, Joseph Yek, Joshua De Souza
Production Runner: Ashley Ong
1st AC: Simon Tan
2nd AC: Aaron Ang
DIT: Eryka Fontanilla
Gaffer: Joel Heng
Key Grip: Jeremy De Souza
Grips: Macarthur Lim, Muhammad Azman Asaraf Ali, Bernard Ong
Wardrobe Stylist: Nazurah N Goh
Hair & MU Artist: Dai Zhuxuan
Offline Editors: Pabz Alexander, Eryka Fontanilla
Online Editor: Barnabas Chua
Colourist: Pabz Alexander
BTS: Joseph Yek, Joshua De Souza, Eryka Fontanilla, CleoYong
BTS Edit: Dai Zhuxuan
Talents: Shaun Lim, Quintus Lim, Dennis Toh, Solomon Tang
Kit: Arri Mini LF + Cooke s7i Lens from Cinegear (S) Pte Ltd