Vita’s latest Fresh Tea campaign features two new TVC’s via dentsumcgarrybowen Hong Kong
To bring out the delightful ‘freshness’ of Vita’s latest product, dentsumcgarrybowen Hong Kong created two new TVC commercials titled, ‘Boat Party’ and ‘Ball Challenge’, presenting a real-life performance that makes you go “WOW”.
The new product, Vita Fresh Tea, is whole-leaf tea packed in a box, this new line comes with both low-sugar and no-sugar range, in line with the increasing trends towards healthy food and lifestyle.
Jeffry Gamble, Chief Creative Officer, dentsumcgarrybowen Hong Kong, said: “Who doesn’t like a little delight in summer, to kick off boredom and get refreshed! We want to stimulate a relatable experience in our campaign, making the audience to feel the “freshness” that Vita tea brings.”
“Vita is a proud household name when it comes to tea. We keep evolving with the markets to improve on product quality, brewing innovation as well as tea selections.” said David Kim, Group Chief Marketing Officer at Vitasoy International, “We’ve seen an increasing need from our customers to stay healthy, and we want to make this an easy and enjoyable experience. Brewed out of fresh tea leaves, our Fresh Tea is going to be their go-to option.”
Credits
Vitasoy International Holdings Limited
Group Chief Marketing Officer: David Kim
Marketing Manager: Virginia Chu
Senior Brand Manager: Michael Wong
Brand Manager: Cimy Lui
Agency: dentsumcgarrybowen Hong Kong
Chief Executive Officer: Simone Tam
Chief Creative Officer: Jeffry Gamble
Creative Director: Keith Liu
Associate Creative Director: Blue Wong
Senior Art Director: Him Chan
Assistant Art Director: Elaine Chan
Producer: Christy Leung
Senior Integrated Brand Strategist: Yee Ching Wong
Group Account Director: Diana Tam
Senior Account Manager: Bethany Yiu
