BBDO Guerrero Philippines extends it’s recent ‘The Dissolving Bottle’ campaign with release of new print work to educate users.
BBDO Guerrero Philippines has turned standard soap wrappers into posters that explained how the dissolving bottles of shampoo simply disolve.
To do this they created parallelisms with modern concepts of disappearance like being ghosted, passwords disappearing from your mind’s existence, and the ever relatable vanishing phone.
All printed on recycled paper. This made the educational material relatable, shareable and 100% sustainable.
Agency: BBDO Guerrero Philippines
Creative Chairman/Copywriter: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Rachel Yulo
Copywriter: Rachel Yulo
Art Director: Federico Fanti
Art Director: Choi Co
Assoc Creative Director: Choi Co
Account manager: Meda Cruz