Rabbit Digital Group launches Superhero campaign for LineMan food app in Thailand
Rabbit Digital Group Bangkok has released a new campaign for LINE MAN, a Top 3 food delivery App in Thailand. The campaign launches a superhero as “LINE MAN FOOD HERO”.
The competition in food delivery service in Thailand is very high and LINE MAN is the only native Thai start up company, competing against its international competitors. The Superhero promotes LINE MAN’s 6 strengths including real reviews from Wongnai, zero delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences.
Credits
Agency: Rabbit Digital Group/Rabbit’s Tale
Chief Creative Officer: Noranit Yasopa
Creative Directors: Arm Buddhaphol
Creative Directors: Kanon Umpornsirirat
Creative Group Head: Valunch Charoensombut-amorn
Senior Art Director: Nalin Viroonhatham
Copy Writer: Sutthiporn Thansuwan,
Copy Writer: Chawanwat Muakkaew,
Copy Writer: Chotchanit Chanpensuk
Senior Project Management Officer: Sarin Ittinuntaweerachai
Client Service Director: Kathleen Wongsanganan
Group Account Director: Nuttarine Lekcharoenvong
Account Director: Sirapa Kanchanasuppawong
Account Manager: Porntira Chaokijka
Administrator: Jantararat Amloy
Strategy Director: Saroj Laohasiri
Strategic Planning Director: Nathanit Tantanapornkul
Strategic Planner: Saran Rakwong
Strategic Planner: Samat Sinudomrat
Director: Kong Kittikorn
Producer: Nuch
Production House: Tender Film
