Dentsu Singapore adds talent with key appointments including Steve Kyriakou and Maurice Wee as creative directors

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Dentsu Singapore adds talent with key appointments including Steve Kyriakou and Maurice Wee as creative directors

Dentsu International has bolstered its bench strength with Singapore-based appointments made across its Creative offering.


Prakash Kamdar, CEO, dentsu Singapore, said: “Our people are the heartbeat of our business and a core building block of our go-to-market proposition. It is, therefore, our strategic priority to invest in critical people capabilities at all levels of the business, including fortifying bench strengths across our service lines. This means empowering our existing talents to grow into senior leadership roles while welcoming the best human capital from the industry into dentsu.

dentsu’s Creative service line in Singapore has recently added new talent to client leadership, business growth, brand and integrated strategy, creative, and experience strategy and design.

The service line’s creative team has taken a boost with Steve Kyriakou (pictured right) and Maurice Wee (pictured left) appointed as Creative Directors to push the creative boundaries and deliver solutions that build brand salience and drive growth for clients.

Kyriakou has worked as an advertising writer since 2003 in Toronto and Singapore. In Singapore he has had stints with GOVT, OgilvyOne, Grey, Leo Burnett and McCann.

Wee has won Gold One Show pencils, Gold Clios, Silver Lions and D&AD pencils including a nomination for art direction, in-books for typography and a D&AD pencil for illustration. He has worked as a CD at Grey, BBH Singapore, TBWA, Ogilvy, BBDO and Saatchi & Saatchi, under David Droga and Craig Davis.He was ranked joint no. 1 in Asia at one point with his partner Renee Lim in the Campaign Brief Asia Creative Rankings.

Its client leadership and growth team has seen Prema Techinamurth joining as Senior Business Director alongside Adeline Tan who takes on the role of Media Director. In brand and integrated strategy, Brien Alexandar Daniels has joined as Strategy Director responsible for identifying and translating consumer insights into meaningful communications ideas. In addition, its experience strategy and design unit has welcomed Vera Justina Li as Experience Director.