BBDO Singapore has won a 3 year partnership with Audi Singapore. As the appointed AOR, BBDO will be tasked to support the brand’s future plans while at the same time drive increased love and desirability of the Audi brand in Singapore across all their marketing channels.
After two rounds of a very competitive and high performance pitch, BBDO Singapore were named the victors after presenting their strategic solutions in the final round and were merited for aligning local work to the global strategy whilst remaining relevant to the local audience.
Rudi Venter, Head of Marketing Audi Singapore, said: “We look forward to our new partnership with BBDO Singapore. The Audi brand is one of the leading premium car brands in the world. We have been making big progress in growing our stature here and along with BBDO we are convinced we have what it takes to accelerate our positive brand momentum in Singapore. “
Monica Hynds, BBDO Singapore’s General Manager, said: “Audi is one of the most desirable brands in Singapore and most certainly an account that agencies would be honoured to work with. The BBDO Team can’t express how excited we are to be chosen by Audi to be their Advertising Agency of Record and we look forward to embarking on this journey with Audi for the next few years.”