Propel Manila and WSI roll out full series of horrors experienced when buying electronics from unreliable online sources
Just a quick search online would tell you about all the horrors of online shopping. The horror is doubled on big-ticket items like electronics. So Propel Manila turned all these horrors into dark comedies for WSI, one of the country’s pioneer tech providers, to create awareness for their e-com platform.
Set to classic horror musical pieces, the agency created three dark comedies about a computer with 30 day warranty and lasted only 31 days, a brand new earphones with an old lady singing, a long-awaited delivery that came empty, all ending with our battlecry: Next time, don’t risk IT. Contrasting it with everything you need in an online purchase: real authentic products, reliable delivery, with certified I.T. experts you can consult, from a brand trusted for over 30 years.
“It came from a simple insight: Buying electronics from a non-credible source is like starring in your own horror movie. We brought this to life using the most common horrors found online, with the help of Elesi Studios, Kerplunk Studios and Tres Puntos,” says Propel Manila Chief Creative Officer Raymund Sison. “We started with films, but the haunt continues on social and e-commerce.”
“With the dawn of online selling, more and more sellers are popping up in different platforms, and while this may increase the avenues for buyers, it also increases the risk of buying fake, grey (black market), corrupted, and unsupported IT products,” says Oliver Co, Assistant to the President of Wordtext Systems Inc. (WSI). “As the only pure IT distributor in the Philippines, we understand these risks the most, so we created our own pure IT online marketplace, where end customers can safely purchase 100% authentic IT products from trained and accredited sellers.”