Promil Gold Four makes the transition to online learning easier with new campaign via Digitas Philippines
Digitas Philippines has released a new campaign for Promil Gold Four, the milk of fast-thinking kids, to help families transition from traditional schooling to online, faster.
The pandemic has forced the Philippines into the longest lockdown in the world and schools have been closed since March 2020. That means goodbye, classrooms. Hello, online learning! The thing is, transitioning to online learning takes some getting used to.
Intorducing The Think Fast Sale By Promil Gold Four, the brand turned online selling into online learning, transforming the leading shopping apps in the Philippines into learning tools. The usual product photos became flashcards that parents and kids could answer together. Typing the answer in the voucher tab unlocks discounts or prizes.
For a whole weekend, Promil Gold Four’s pages, just kept churning out trivia questions and big discounts. Knowing how competitive its customers could be, the brand hosted livestream Think Fast Quiz Bees. The first viewers to comment with the right answers won prizes. In between rounds, child education experts gave tips on child rearing in the new normal.
Agency: Digitas Philippines
Account Director: Ika Halili
Account Director: Rica Medina
Art Director: Jamie Cabatit
Art Director: Len Sapnit
Associate CD / Art Director: Marielle Nones
Business Director: Vanessa Dingcong
Copywriter: Stephan Domingo
Digital Planner: Mikee Lagac
Executive Creative Director: Trixie Diyco
Planning Director: Marie de Castro
Senior Account Executive: Ivana Bito