Grey Group India combats excessive honking in new IndianOil campaign launched on World Environment Day

Launched on World Environment Day, IndianOil partnered with Grey Group India to create awareness around the ill effects of excessive honking.

To show the life-threatening impact honking can cause on other living creatures, Grey India replaced their body parts with sound waves.

Sandipan Bhattacharyya, MD & CCO, Grey India, said: “Every living being, no matter how small, is an equal stakeholder when it comes to the environment. And an oil major giving them a voice is refreshing.”

Credits
Managing Director and Chief Creative Officer – Sandipan Bhattacharyya
Executive Creative Director – Vivek Bhambhani
Creative Director – Mangesh Kavale
Associate Creative Director – Mehul Prajapati
Art Director – Mangesh Kavale
Designer – Mangesh Kavale
Copywriter – Mehul Prajapati
Associate Vice President – Anand Ashar
Account Supervisor – Owais Ansari
Chief General Manager(Branding), IOCL HO – Sandeep Sharma
Studio Manager – Dhananjay Thakur
Artwork – Vaibhav Bhilare
Retouching Artist – Pravin Patil
Retouching Artist – Manoj Dalvi