Twelve awards – 3 Golds, 5 Silvers and 4 Bronzes – have been awarded across the 2020/21 period, from a shortlist of 25 at the Singapore Effie Awards. BBH Singapore won the most metal with 1 Gold, 2 Silver and 1 Bronze, closely followed by Ogilvy with 1 Gold, 1 Silver and 1 Bronze.
Organized by Association of Advertising & Marketing Singapore (AAMS), this is the 18th Effie Award in Singapore.
A jury panel of nearly 40 judges, comprising the leadership of Singapore’s marketing and advertising industry, determined the winners after two rounds of intense judging.
Furry’s Kitchen emerged as the top brand with a Gold, a Silver and a Bronze. Singtel and Xin Zhong Wen follow, each with a Gold and a Silver.
Also picking up awards at the show were BLKJ Havas with a Gold and a Silver; McCann Worldgroup Singapore/AiChat won Silver and Bronze and TBWA\Singapore picked up a Bronze.
John Hadfield, Chair of the Effie Singapore 2020/21, said: “It is a hard task to achieve an Effie. Even more so given the COVID19 context. Congratulations to the twelve winners that convinced the judges of their merits. And thanks to everyone for their continued support in making the Effies the gold standard effectiveness award in Singapore.”
Shufen Goh, President of Association of Advertising & Marketing Singapore (AAMS), said: “Submitting and winning an Effie is probably the hardest thing to do for any given year, let alone during a pandemic. The quality of work speaks to the resilience and commitment of the people behind these campaigns.”
Pablo Gomez Head of Creative and Media of Kantar Insights Singapore, and Effie sponsor, said: “First we have to recognise the amazing work that the agency teams have been able to put together, considering the many challenges they faced in a pandemic. It was a great surprise to see very bold campaigns with nuance, localised insight which turn smartly activated in quite a daring way.”
The full list of 2021 winners can be viewed here.
Click here to view insights of the Effie Singapore 2020/21.