Cheil Worldwide Hong Kong’s new Volkswagen “Abandoned Stations” print campaign is already starting to get noticed with a Silver and 3 Bronze Pencils at The One Show Awards last night.
The print and poster cleverly announces the arrival of Volkswagen’s all-electric ID range of vehicles in Hong Kong.
Title: Abandoned Stations
Agency: Cheil Worldwide Hong Kong
Chief Creative Officer: Paul Chan
Copywriters: Paul Chan, Lili Jiang, Tatiana Le
Art Directors: Ivan Au, Kevin Cheung
Photographer: Ralph Gräf