Sentosa Development Corporation appoints creative and digital duties to GOVT Singapore, Section and Oliver consortium
The consortium of GOVT Singapore, Section and OLIVER has been appointed by Sentosa Development Corporation for its creative and digital duties.
“Naturally, we’re thrilled to have been chosen as Sentosa’s partner. We have a big task in front of us, as the brand has consistently rolled out great pieces of work over the years. And we can’t wait to get started alongside our partners Section and OLIVER,” said Tim Chan, ECD/Partner of GOVT Singapore in a statement.
Alvina Seah, Managing Director of GOVT Singapore, said: “Sentosa has always given Singaporeans that warm sense of familiarity, and it has also never stopped reinventing itself. As a team, we are very proud and humbled to be chosen for such an important brand for Singapore.”
“It is definitely an exciting proposition to be onboard and working in a collaborative model with the creative minds of GOVT and one of Asia’s premier destinations. We are humbled and eager to unlock new ways of elevating the Sentosa experience with technology and the diverse expertise at the table,” said CK Tham, Head of Business of Section.
“We’re elated to partner with Sentosa, one of the most iconic homegrown brands in Singapore. With Sentosa and our partner agencies, we look forward to building new and more effective ways of working that produces brilliant work with the OLIVER inside agency ecosystem, all brought together by our proprietary marketing technology, Oliver Marketing Gateway (OMG),” said Paul Bonnette, Managing Director, OLIVER and Inside Ideas Group APAC.
Under the consortium arrangement, GOVT will undertake the role of Strategic Creative Agency, and Section will take on digital and UI/UX duties, while OLIVER will oversee creative and digital production and connect the entire ecosystem with their proprietary MarTech, OMG.
Creative duties were previously handled by BBH Singapore.
In a separate appointment UM, the full-service media and marketing solutions agency within Mediabrands, has retained their relationship with the client as media agency of record. As the incumbent on the media business, this win is UM’s second term as media agency of record for SDC.
Pictured above from L-R: Paul Bonnette, Jaslyn Lam, Alvina Seah, Timothy Chan, CK Tham and Yap Soon Min
An unfortunate result of today’s marketing priorities. Cheap and quick rather than proven creative quality.
As always ‘you will get what you pay for’.
Instead of congratulating the agencies, you rather go on a hate rant when there’s already so much negativity in the industry.
What is today’s marketing priorities? I’ll be very interested to know what you think. Your definition of “you get what you pay for” is a ridiculous one because this is a consortium that has proven their worth and can stand along side the giants in the industry. Just because they’re independent, doesn’t make them cheap and quick if that’s what you’re implying. Because it seems like that’s always going to be the sentiment to people like you and that’s the unfortunate result.
The ‘consortium’ have proven their worth on what other accounts they have collaborated on exactly… maybe I’ve missed something?.
Marketing priorities now are obviously post as much social nonsense up as you can for as cheap as you can, I think the notion of ‘you get what you pay for’ has never been more relevant.
Creative work doesnt seem to have changed from the BBH side. Have to wonder if the account moved because of lack of confidence in the new management team.
BBH are by far the best creative agency in Singapore. They are not the cheapest, if you can’t afford their rates you shop elsewhere. It’s a simple accounting decision and one that top heavy agencies need to wake up to.
Good luck. Cliff drop off in quality this will prove to be. Collaborations rarely work out. Oliver offer cheap in-house production, can GOVT really create comparable award winning campaigns. Big gamble.
Heyyyyyyy, don’t make this into another mumbrella type forum. People win, people lose, just get on with life. I salute all agencies for getting through these difficult times. Take care! xoxoxoxoxo
Good luck to BBH too. Hopefully, this is not a mark of client’s lowered trust in their recent new leadership and no more big account losses will follow. Hold the fort. Don’t get eaten by Publicis.