Dentsu WebChutney Mumbai picks up Silver and Bronze Lion in Cannes Direct; Ogilvy Pakistan + Wunderman Thompson Thailand bag Silver and Bronze respectively

Asia has scored two Silver Lions and two Bronze Lions in the Direct category at this year’s Cannes lions.

Ogilvy Pakistan and Dentsu WebChutney Mumbai both were Silver Lion winners – Ogilvy Pakistan for their “Naming the Invisible by Digital Birth Registration” for client Telenor Pakistan and Dentsu WebChutney for Vice Media’s “The 8-Bit Journo”.

Dentsu WebChutney’s Vice Media’s “The 8-Bit Journo” also picked up a Bronze Lion.

Wunderman Thompson Thailand also scored a Bronze Lion for Thai Airways “Stay Home Miles Exchange”

In the Direct Lions, celebrating targeted and response-driven creativity, 64 Lions were awarded from 1,978 entries: 13 Gold, 20 Silver and 30 Bronze and the Grand Prix was presented to DAVID, Madrid / DAVID, Miami for ‘Stevenage Challenge’ for Burger King, a campaign encouraging people across the world to try and transform Stevenage FC into the biggest football club online.

Direct Jury President, Reed Collins, Chief Creative Officer, Ogilvy APAC, said: “It was unanimous amongst the jury. Everybody thought that this stood above the rest of the work as a benchmark for Direct. It was a spectacular insight, idea and understanding of hacking the system.”

Download Direct Lions Winners